“Our future looks bright, as our brand and Romanian business continues to grow.”Ĭheck Out The New Martech Cube Podcast. “The Romanian jury was impressed by our continued growth and achievement of a market leadership position,” Novac said. Organized by the New York American Marketing Association, the Effie Awards are held in individual countries to judge the year’s most effective advertising campaigns – those that have delivered superior results in meeting or exceeding the objectives they were designed to achieve. The campaign also helped strengthen the market position of Oskar by PPG in Romania. The “Thank Yourself Later” initiative quickly gained traction through television ads, social media, outdoor advertising and public relations, contributing to the brand’s double-digit growth in 2020. PPG used the benefits of Oskar by PPG products to build a memorable and humorous multimedia campaign. This insight was the foundation for the creative idea that Oskar by PPG paint is a great choice that you’ll ‘thank yourself later’ for buying now.” “How do you know you’re making the best choice? You only know once time passes.
“The campaign had to convince consumers that our Oskar by PPG brand was the best choice they could make,” said Monica Novac, PPG brand manager, architectural coatings, Romania.
The company was recognized for the results of its “Thank Yourself Later” campaign to promote the premium Oskar by PPG brand among consumers and professional painters. PPG (NYSE: PPG) today announced that its OSKAR® paint brand by PPG in Romania has received a Silver EFFIE® Award, which is one of the world’s highest international honors in marketing communications. This program is intended for customers working together with PPG IT support. Unless the situation is urgent (e.g., system down), we ask that you schedule an appointment instead of calling. Our goal is to provide excellent customer service. Marketing Analytics, Performance & Attribution If you have issues, our Color IT Support Analysts stand by to assist you.iPaaS, Cloud/Data Integration & Tag Management By proceeding, you are authorizing Asian Paints and its empaneled contractors to get in touch with you through calls, sms, or e-mail.A PPG-painted custom 1932 Kugel Muroc captured the 2020 America’s Most Beautiful Roadster (AMBR) award at the recent Grand National Roadster Show (GNRS) held at the Pomona Fairplex in Pomona, Calif.